News

Last week, our colleague Florian Holz attended the 2025 AMA Winter Conference of the American Marketing Association in Phoenix, Arizona to presented his research project „How to Succeed in the Public Sector? Understanding Sales Strategies and Structures for Selling to Government Customers”.

Apply now for the seminar paper topics in the spring / summer semester 2025!

The countdown is on! Register now for the IMU Spring Conference and benefit from the early bird discount! Exciting presentations on the topic of “Hyperpersonalization in Marketing and Sales” are waiting for you!

As a chair, we look back on all the events and experiences of 2024 and would like to sincerely thank all participants, staff, and partners for this successful, exciting, and research-intensive year!

Professor Dr. Dr. h.c. mult. Christian Homburg has once again been honored by WirtschaftsWoche as the leading researcher in business administration in Germany, Austria, and Switzerland in the Lifetime Achievement category.