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Credit: LS Homburg

IMU Spring Conference | March 20, 2025 in Mannheim

The countdown is on! Register now for the IMU Spring Conference and benefit from the early bird discount! Exciting presentations on the topic of “Hyperpersonalization in Marketing and Sales” are waiting for you!

roter Hintergrund, weihnachtskranz und Text der lautet unser Jahresreport und frohe Weihnachten und einen guten Rutsch ins neue Jahr

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Annual Report 2024 – Thank you very much for this incredible year!

As a chair, we look back on all the events and experiences of 2024 and would like to sincerely thank all participants, staff, and partners for this successful, exciting, and research-intensive year!

Credit: Fotostudio Thomas

Professor Homburg ranked 1st in Ranking for Category Lifetime Achievement

Professor Dr. Dr. h.c. mult. Christian Homburg has once again been honored by WirtschaftsWoche as the leading researcher in business administration in Germany, Austria, and Switzerland in the Lifetime Achievement category.

Credit: Nicola Weber

IMU Research for Practice Award 2025

Apply for the IMU Research for Practice Award 2025 by January 19, 2025!

Credit: LS Homburg

IMU Annual Spring Conference 2025 – CRM and Hyperpersonalization

The Institute for Market-Oriented Management (IMU) at the University of Mannheim invites you to its annual spring conference on March 20, 2025. Experts will give insights and share knowledge on the topic “Redesigning customer relationships – Hyperpersonalization in focus”.