For many companies, the correct implementation of pricing strategies is a major challenge. Empowering the sales team on pricing can improve execution and bring competitive advantage, but also increases the information gap between sales management and sales staff, which can jeopardize profitability in the long run.

We are currently conducting a study on pricing in B2B companies. As a managing director or sales manager with personnel responsibility, we cordially invite you to take part or to forward the survey to your sales departments.

Click here for the survey (approx. 15min): ww2.unipark.de/uc/PADym/

Thank you for your participation and support!

If you have any questions, please contact Sebastian Junker (sebastian.junker@uni-mannheim.de) or Dr. Aline Lanzrath (aline.lanzrath@uni-mannheim.de) directly.