Dr. Aline Lanzrath

Assistant Professor

Dr. Aline Lanzrath


Tel.: +49 621 181-1870
Fax: +49 621 181-1556

L 5, 1 – Room 210
68131 Mannheim

Consultation Hours:
Tuesday 3 p.m.–5.30 p.m.
Please send an email to make an appointment.

  • Educational Background

    Since 03/2023           
    University of Mannheim, Germany

    Assistant Professor
    Research Interests at the Interface of Sales Management and Psychology

    06/2019 – 03/2023          
    University of Mannheim, Germany

    Doctoral Student and Research Assistant
    Doctoral Thesis: Talent and Diversity Management in Sales

    09/2016 – 05/2019    
    University of Mannheim, Germany
    Business Psychology (M. Sc.), passed with distinction
    Focus: Consumer psychology, Organizational psychology

    01/2018 – 07/2018    
    ISCTE-IUL Lisbon, Portugal
    Semester abroad (ERASMUS)

    09/2012 – 08/2015    
    University of Mannheim, Germany
    Psychology (B. Sc.), passed with distinction
    Minor: Marketing and Management

    09/2004 – 07/2012    
    Secondary School Johanneum Homburg Saar, Germany
    General Qualification for University Entrance
    Baccalauréat général

  • Work Experience

    Since 06/2021
    Accenture, Kronberg, Germany
    Strategy Analyst (Part-time)

    07/2019 – 07/2022  
    Aivy UG, Berlin
    Freelancer in the field of content marketing and psychometrics

    07/2019 – 06/2021  
    Homburg&Partner, Mannheim, Germany
    Freelance Business Consultant in Marketing and Sales Strategy

    07/2014 – 06/2019   
    SIGMA GmbH, Mannheim, Germany
    Student Employee in the Department Quantitative Market Research

    07/2018 – 09/2018    
    HUMANOO (HR Start-up Award 2017), Berlin, Germany
    Internship in the Department Business Development and Strategic Marketing

    04/2016 – 07/2016    
    Instinct and Reason, Sydney, Australia
    Research Consultant in the Department Consumer Insights

    09/2015 – 03/2016    
    Daimler AG, Mercedes-Benz, Rastatt, Germany
    Internship in the Department Training and Organizational Development

    07/2015 – 09/2015    
    Institut für Marktforschung (IFM), Mannheim, Germany
    Internship in the Department Qualitative and Quantitative Market Research

    01/2014 – 02/2014    
    Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
    Internship in the field of Occupational Reintegration

  • Miscellaneous

    English, French, Portuguese, Latinum

    Social Commitment
    Tutoring refugees in German
    Social Interaction Leader

    Tennis, Running, Travelling, Skiing

    Academic Research Award (Otto-Selz Preis) for the best master thesis
    7th Annual Young Scholar Research Competition Award, Finalist
    Sales SIG Doctoral Dissertation Proposal Award, Runner-Up