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Dr. Aline Lanzrath

Assistant Professor

Dr. Aline Lanzrath

E-mail: aline.lanzrath uni-mannheim.de

Tel.: +49 621 181-1870
Fax: +49 621 181-1556

Adress:
L 5, 1 – Room 210
68131 Mannheim

Consultation Hours:
Tuesday 3 p.m.–5.30 p.m.
Please send an email to make an appointment.


  • Educational Background

    Since 03/2023           
    University of Mannheim, Germany

    Assistant Professor
    Research Interests at the Interface of Sales Management and Psychology

    06/2019 – 03/2023          
    University of Mannheim, Germany

    Doctoral Student and Research Assistant
    Doctoral Thesis: Talent and Diversity Management in Sales

    09/2016 – 05/2019    
    University of Mannheim, Germany
    Business Psychology (M. Sc.), passed with distinction
    Focus: Consumer psychology, Organizational psychology

    01/2018 – 07/2018    
    ISCTE-IUL Lisbon, Portugal
    Semester abroad (ERASMUS)

    09/2012 – 08/2015    
    University of Mannheim, Germany
    Psychology (B. Sc.), passed with distinction
    Minor: Marketing and Management

    09/2004 – 07/2012    
    Secondary School Johanneum Homburg Saar, Germany
    General Qualification for University Entrance
    Baccalauréat général

  • Work Experience

    Since 06/2021
    Accenture, Kronberg, Germany
    Strategy Analyst (Part-time)

    07/2019 – 07/2022  
    Aivy UG, Berlin
    Freelancer in the field of content marketing and psychometrics

    07/2019 – 06/2021  
    Homburg&Partner, Mannheim, Germany
    Freelance Business Consultant in Marketing and Sales Strategy

    07/2014 – 06/2019   
    SIGMA GmbH, Mannheim, Germany
    Student Employee in the Department Quantitative Market Research

    07/2018 – 09/2018    
    HUMANOO (HR Start-up Award 2017), Berlin, Germany
    Internship in the Department Business Development and Strategic Marketing

    04/2016 – 07/2016    
    Instinct and Reason, Sydney, Australia
    Research Consultant in the Department Consumer Insights

    09/2015 – 03/2016    
    Daimler AG, Mercedes-Benz, Rastatt, Germany
    Internship in the Department Training and Organizational Development

    07/2015 – 09/2015    
    Institut für Marktforschung (IFM), Mannheim, Germany
    Internship in the Department Qualitative and Quantitative Market Research

    01/2014 – 02/2014    
    Psychosoziale Projekte Saarpfalz gGmbH, Homburg, Germany
    Internship in the field of Occupational Reintegration

  • Research Papers

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2023). “ Diversitätsmanagement im B2B-Vertrieb: Maßnahmen zur Gewinnung und Bindung weiblicher Vertriebstalente,“ IMU Research Insights, 085. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2021). “Den Wettbewerb um Vertriebstalente gewinnen: Maßnahmen zur Stärkung der Positionierung des B2B-Vertriebs auf dem Arbeitsmarkt,“ IMU Research Insights, 076. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2023, February). Establishing Diversity at your Corporate Fronline,” American Marketing Association Winter Conference, Nashville, United States..

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2022, May). Talent and Diversity Management in Sales,” HICE Conference, Hawaii, United States.

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2022, May). Fighting the Stigma of Sales – How to Create a Profession of Choice,” European Marketing Academy Annual Conference, Budapest, Hungary.

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2022, February). “Winning the War for Sales Talent,” American Marketing Association Winter Conference, Las Vegas, United States.

    Lanzrath, A., Salwender, M., and Stahlberg, D., (2022, January). Seeing the World Through a Daughter’s Eyes,” 20th EAWOP Congress, Glasgow, Scotland.

    Lanzrath, A., Homburg, C., and Ruhnau, R., (2021, October). Talent Management in B2B Sales,” Swiss Academy of Marketing Science Conference. University of Lucerne, Switzerland.

  • Miscellaneous

    Languages
    English, French, Portuguese, Latinum

    Social Commitment
    Tutoring refugees in German
    Social Interaction Leader

    Interests
    Tennis, Running, Travelling, Skiing

    Awards
    Academic Research Award (Otto-Selz Preis) for the best master thesis
    7th Annual Young Scholar Research Competition Award, Finalist
    Sales SIG Doctoral Dissertation Proposal Award, Runner-Up