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CC 504: Corporate Social Responsibility

Contents
The lecture deals with the topic of “Corporate Social Responsibility” (CSR) on three different levels: individual, organizational, and institutional. The focus is on the conceptual background of CSR and the relationship between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be integrated and managed in the face of challenges and opportunities stemming from competitive pressure, new regulation, disruption of business models, digitalization, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.

Learning outcomes
The lecture sensitizes participants to the relevance of CSR in daily business. The imparted knowledge enables students to handle the concept of “Corporate Social Responsibility” appropriately. In particular, students get an overview of the broad topic landscape of CSR and are provided with first-hand practitioner insights into it. This allows them to build the competencies required to define the scope, implications, and limits of CSR in management.

Necessary prerequisites

Recommended prerequisites

Contact hoursIndependent study time
Lecture2 SWS9 SWS
ECTS4
LanguageEnglish
Form of assessmentWritten exam (60 min.)
Restricted Admissionno
Further information
Performing lecturer
Prof. Dr. Laura Marie Edinger-Schons
OfferingSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 3, CG 4
Graded yes
Literature
  • Carroll, Archie B. (1991): „The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders”, Business Horizons, July-August, pp. 39–48.
  • Crane, Andrew, Palazzo, Guido, Spence, Laura J., and Matten, Dirk (2014): „Contesting the Value of „Creating Shared Value““, California Management Review, 56 (2), pp. 130–153.
  • Donaldson, Thomas, and Preston, Lee E. (1995): „The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications, Academy of Management Review, Vol. 20, No. 1, 65–91.
  • Friedman, Milton (1970): “The Social Responsibility of Business is to Increase its Profits”, The New York Times Magazine, September 13, 1970.
  • Lange, Donald and Washburn, Nathan T. (2012): „Understanding Attributions of Corporate Social Responsibility“, Academy of Management Review, Vol. 37, No. 2, 300–326.
  • Porter, Michael E. and Kramer, Mark R. (2006): „Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility“, Harvard Business Review, December 2006
  • Porter, Michael E. and Kramer, Mark R. (2011): „How to reinvent capitalism- and unleash a wave of innovation and growth“, Harvard Business Review, January/February 2011.#
  • Scherer, Andreas Georg and Palazzo, Guido (2008): „Globalization and Corporate Social Responsibility“, in The Oxford Handbook of Corporate Social Responsibility, Eds. Crane, Andrew, McWilliams, Abigail, Matten, Dirk, Moon, Jeremy, and Siegel, Donald, Oxford University Press.
Course outline1. Kick-off
2. Introduction to the concept of CSR
3. CSR on an Institutional Level: From Shareholder Profits to Shared Value?
4. Corporate Social Irresponsibility
5. CSR Management on an Organizational Level
6. CSR on an Individual Level (Managerial Discretion)
7. Social Business & Innovative Business Models