The lecture deals with the topic of “Corporate Social Responsibility” (CSR) on three different levels: individual, organizational, and institutional. The focus is on the conceptual background of CSR and the relationship between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be integrated and managed in the face of challenges and opportunities stemming from competitive pressure, new regulation, disruption of business models, digitalization, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.
The lecture sensitizes participants to the relevance of CSR in daily business. The imparted knowledge enables students to handle the concept of “Corporate Social Responsibility” appropriately. In particular, students get an overview of the broad topic landscape of CSR and are provided with first-hand practitioner insights into it. This allows them to build the competencies required to define the scope, implications, and limits of CSR in management.
|Contact hours||Independent study time|
|Lecture||2 SWS||9 SWS|
|Form of assessment||Written exam (60 min.)|
Prof. Dr. Laura Marie Edinger-Schons
|Offering||Spring semester & fall semester|
|Duration of module||1 semester|
|Range of application||M.Sc. MMM, M.Sc. Bus. Edu., MAKUWI|
|Preliminary course work||–|
|Program-specific Competency Goals||CG 1, CG 3, CG 4|
|Course outline||1. Kick-off|
2. Introduction to the concept of CSR
3. CSR on an Institutional Level: From Shareholder Profits to Shared Value?
4. Corporate Social Irresponsibility
5. CSR Management on an Organizational Level
6. CSR on an Individual Level (Managerial Discretion)
7. Social Business & Innovative Business Models