MAN 631: Business Model Innovation, Family-E-Ship, & AI
Contents
The course provides practical knowledge on communicating and establishing business model innovations (BMI) in family firms & entrepreneurial firms. Students craft a video campaign, website, campaign plan, and business plan for their BMI via artificial intelligence.
Learning outcomes
After the course, students will be able to:
- understand the fundamentals of BMI in a highly connected world.
- discuss the impacts of digitalization & AI on contemporary enterprising.
- (re-)design & iterate BMIs using classical & AI tools.
- craft a B-to-C campaign including short videos, webpage, and a campaign & business plan with AI tools.
- use presentation-, AI-, and videomaking-tools to illustrate a BMI.
Necessary prerequisites
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Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Lecture | 2 SWS | 10 SWS |
| Exercise class | 1 SWS | 4 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | English |
| Form of assessment | There is a module-related portfolio examination, which covers the following forms of examination: seminar paper (business & campaign plan, 12,5% of the module grade), equity-audience pitch [presentation] (12,5% of the module grade), and customer-audience content: ignition video (18,75% of the module grade), campaign content video (18,75% of the module grade), (mock) website visualization video (18,75% of the module grade), and a video documenting the workflow and AI tools used (18,75% of the module grade). |
| Restricted admission | yes |
| Further information | Obligatory registration in the kick-off meeting (see course website) https://www.bwl.uni-mannheim.de/woywode/lehre/ |
Examiner Performing lecturer |  | PD Dr. habil. Jan-Philipp Ahrens PD Dr. habil. Jan-Philipp Ahrens |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M., MAKUWI |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 2 |
| Literature | Please find readings on the MAN 631 course website: https://www.bwl.uni-mannheim.de/woywode/lehre/ |
| Course outline | Please find further information on the course outline and content on the MAN 631 course website: https://www.bwl.uni-mannheim.de/woywode/lehre/ |