DE / EN

MAN 634: Entrepreneurial Behaviour – Behavioural Crowds & Crowdfunding for Cultural, Creative and Sustainable Ideas

Contents
This practical and virtual course familiarizes students with concepts of entrepreneurial behaviour and opportunity recognition and creation. We address topics how emotions, perceptions, cognitions, an individual’s entrepreneurial orientation and personality, and sociological and social-psychological processes shape the entrepreneurial process in crowdfunding, the interactions with the crowd, and finally crowdfunding and community-building success. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, and foster capabilities in digital entrepreneurship and their own entrepreneurial orientation. Students are encouraged to develop an own crowdfunding idea for a cultural (arts, events, sports, etc.), creative (music, film, fashion, games, etc.), or sustainable (climate or life protection, responsible & resource-oriented consumption, etc.) consumer product (B-to-C), as well as to turn this idea via a crowd-campaign plan and a crowdfunding business plan into reality. The course is flanked via impulses of experts from practice.

Learning outcomes
Students are capable to

  • understand core concepts of entrepreneurial behaviour in a digital crowdfunding setting, and have explored, developed, and fostered their own digital entrepreneurship capabilities,
  • practiced crowdfunding a cultural, creative or sustainable business idea,
  • craft a crowd-campaign, a crowdfunding pitch video, and a business plan,
  • present and discuss their concept in front of an expert jury.

Necessary prerequisites

Recommended prerequisites

Contact hoursIndependent study time
Lecture2 SWS15 SWS
ECTS6
LanguageEnglish
Form of assessmentPresentation (50%) and written assignment (50%)
Restricted Admissionyes
Further informationWebsite of the Chair / “Student Portal”
Examiner
Performing lecturer
Prof. Dr. Jan-Philipp Ahrens
AkadR Dr. Jan-Philipp Ahrens
OfferingFall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2
Graded yes
Literature
  • The Star Citizen Phenomenon & the “Ultimate Dream Management” Technique in Crowdfunding, Jan-Philipp Ahrens, Andrew Isaak, Baris Istipliler, and Dennis Steininger, ICIS – Proceedings of the International Conference on Information Systems 2019, vol.40, 1959, pp. 1–9, VHB: A.
  • The Biased Crowd? Personality Perceptions in Crowdfunding, Maren Rottler, Bernd Helmig, Jan-Philipp Ahrens, ICIS – Proceedings of the International Conference on Information Systems 2020, vol.41, 1768, pp. 1–9, VHB: A.
Course outlinehttps://www.bwl.uni-mannheim.de/woywode/lehre/