MAN 634: Entrepreneurial Behavior and Crowdfunding Social Ventures

This practical course familiarizes students with concepts of entrepreneurial action and sustainable opportunity creation. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, to foster sustainable entrepreneurship via creative ideas. In workshop-like sessions, students are encouraged to develop their own business models and crowdfunding campaign for a social idea focusing on goals such as gender equality, powerty reduction, stronger institutions, and quality education. The course is flanked via impulses of experts from practice.

Learning outcomes
Students are capable to

  • gain advanced insights in venturing,
  • work in groups to create a social business model with economic viability,
  • understand social and psychological dynamics underlying crowdfunding success,
  • craft high quality multimedia content for a crowdfunding campaign,
  • pitch their business model in front of an expert jury.

Necessary prerequisites
Not taken MAN 626

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Lecture2 SWS15 SWS
ECTS credits6
Graded yes
Form of assessmentVideo and conventional pitch (75%), campaign- & business plan (25%)
Restricted admissionyes
Further informationWebsite of the Chair / “Student Portal”
Performing lecturer
Baris Istipliler hat kurz rasierte dunkle Haare. Er trägt ein weißes Jacket und ein dunkles Hemd.
Dr. Baris Istipliler
Dr. Baris Istipliler
Frequency of offeringSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M., MAKUWI
Preliminary course work
Program-specific Competency GoalsCG 1, CG 2
  • The Star Citizen Phenomenon & the “Ultimate Dream Management” Technique in Crowdfunding, Jan-Philipp Ahrens, Andrew Isaak, Baris Istipliler, and Dennis Steininger, ICIS – Proceedings of the International Conference on Information Systems 2019, vol.40, 1959, pp. 1–9, VHB: A.
  • The Biased Crowd? Personality Perceptions in Crowdfunding, Maren Rottler, Bernd Helmig, Jan-Philipp Ahrens, ICIS – Proceedings of the International Conference on Information Systems 2020, vol.41, 1768, pp. 1–9, VHB: A.
Course outline