MAN 634: Entrepreneurial Behaviour – Behavioural Crowds & Crowdfunding for Cultural, Creative and Sustainable Ideas

Contents
This practical and virtual course familiarizes students with concepts of entrepreneurial behaviour and opportunity recognition and creation. We address topics how emotions, perceptions, cognitions, an individual’s entrepreneurial orientation and personality, and sociological and social-psychological processes shape the entrepreneurial process in crowdfunding, the interactions with the crowd, and finally crowdfunding and community-building success. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, and foster capabilities in digital entrepreneurship and their own entrepreneurial orientation. Students are encouraged to develop an own crowdfunding idea for a cultural (arts, events, sports, etc.), creative (music, film, fashion, games, etc.), or sustainable (climate or life protection, responsible & resource-oriented consumption, etc.) consumer product (B-to-C), as well as to turn this idea via a crowd-campaign plan and a crowdfunding business plan into reality. The course is flanked via impulses of experts from practice.

Learning outcomes
Students are capable to

• understand core concepts of entrepreneurial behaviour in a digital crowdfunding setting, and have explored, developed, and fostered their own digital entrepreneurship capabilities,
• practiced crowdfunding a cultural, creative or sustainable business idea,
• craft a crowd-campaign, a crowdfunding pitch video, and a business plan,
• present and discuss their concept in front of an expert jury.

Necessary prerequisites
Not taken MAN 626

Recommended prerequisites
–

Examiner Performing lecturer

Dr. Baris Istipliler Dr. Baris Istipliler