Contents
This practical and virtual course familiarizes students with concepts of entrepreneurial behaviour and opportunity recognition and creation. We address topics how emotions, perceptions, cognitions, an individual’s entrepreneurial orientation and personality, and sociological and social-psychological processes shape the entrepreneurial process in crowdfunding, the interactions with the crowd, and finally crowdfunding and community-building success. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, and foster capabilities in digital entrepreneurship and their own entrepreneurial orientation. Students are encouraged to develop an own crowdfunding idea for a cultural (arts, events, sports, etc.), creative (music, film, fashion, games, etc.), or sustainable (climate or life protection, responsible & resource-oriented consumption, etc.) consumer product (B-to-C), as well as to turn this idea via a crowd-campaign plan and a crowdfunding business plan into reality. The course is flanked via impulses of experts from practice.
Learning outcomes
Students are capable to
Necessary prerequisites
Not taken MAN 626
Recommended prerequisites
–
Forms of teaching and learning | Contact hours | Independent study time |
---|---|---|
Lecture | 2 SWS | 15 SWS |
ECTS credits | 6 |
Graded | yes |
Workload | 180h |
Language | English |
Form of assessment | Presentation (50%) and written assignment (50%) |
Restricted admission | yes |
Further information | Website of the Chair / “Student Portal” |
Examiner Performing lecturer | ![]() | Dr. Baris Istipliler Dr. Baris Istipliler |
Frequency of offering | Spring semester & fall semester |
Duration of module | 1 semester |
Range of application | M.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M., MAKUWI |
Preliminary course work | – |
Program-specific Competency Goals | CG 1, CG 2 |
Literature |
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Course outline | https://www.bwl.uni-mannheim.de/woywode/lehre/ |