MAN 634: Entrepreneurial Behavior and Crowdfunding Social Ventures
Contents
This practical course familiarizes students with concepts of entrepreneurial action and sustainable opportunity creation. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, to foster sustainable entrepreneurship via creative ideas. In workshop-like sessions, students are encouraged to develop their own business models and crowdfunding campaign for a social idea focusing on goals such as gender equality, powerty reduction, stronger institutions, and quality education. The course is flanked via impulses of experts from practice.
Learning outcomes
Students are capable to
- gain advanced insights in venturing,
- work in groups to create a social business model with economic viability,
- understand social and psychological dynamics underlying crowdfunding success,
- craft high quality multimedia content for a crowdfunding campaign,
- pitch their business model in front of an expert jury.
Necessary prerequisites
Not taken MAN 626
Recommended prerequisites
–
| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Lecture | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | English |
| Form of assessment | Video and conventional pitch (75%), campaign- & business plan (25%) |
| Restricted admission | yes |
| Further information | Website of the Chair / “Student Portal” |
Examiner Performing lecturer |  | Dr. Baris Istipliler Dr. Baris Istipliler |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu., M.Sc. Econ., M.Sc. Bus. Inf., LL.M., MAKUWI |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 2 |
| Literature |
|
| Course outline | https://www.bwl.uni-mannheim.de/woywode/lehre/ |