MKT 710: Research Seminar

The seminar is a preparation for writing a master thesis in the field of marketing and introduces students to academic work related to current topics in marketing research. Students independently compile a written paper covering a current research topic and present their research findings in class.

Learning outcomes
Participation in the seminar will enable students to work academically and independently explore a research topic in the field of marketing. Students will get acquainted with basic literature research techniques and will learn how to organize and structure their research. Furthermore, students will learn how to present their research findings.

Necessary prerequisites

Recommended prerequisites

Forms of teaching and learningContact hoursIndependent study time
Seminar2 SWS15 SWS
ECTS credits6
Graded yes
LanguageGerman, English
Form of assessmentWritten paper (70%), presentation (30%)
Restricted admissionyes
Further informationWebsite of the chair
Performing lecturer
Prof. Dr. Dr. h. c. mult. Christian Homburg
Prof. Dr. Dr. h. c. mult. Christian Homburg
Frequency of offeringSpring semester & fall semester
Duration of module 1 semester
Range of applicationM.Sc. MMM, M.Sc. Bus. Edu.
Preliminary course work
Program-specific Competency GoalsCG 1, CG 4
Course outlineKickoff date: Introduction to the writing of a Literature Review
Writing phase: Writing a literature review on a specified topic
Presentation date: Presentation of the own Literature Review