MKT 710: Research Seminar
Contents
The seminar is a preparation for writing a master's thesis in the field of marketing and introduces students to academic work related to current topics in marketing research. Students independently compile a written paper covering a current research topic and present their research findings in class.
Learning outcomes
Participation in the seminar will enable students to work academically and to independently explore a research topic in the field of marketing. Students will get acquainted with basic literature research techniques and will learn how to organize and structure their research. Furthermore, students will learn how to present their research findings.
Necessary prerequisites
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Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Seminar | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | German, English |
| Form of assessment | Written paper (70%, scope depends on the assigned topic), presentation (30%) |
| Restricted admission | yes |
| Further information | Website of the chair |
Examiner Performing lecturer |  | Prof. Dr. Dr. h. c. mult. Christian Homburg Prof. Dr. Dr. h. c. mult. Christian Homburg |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |
| Course outline | Kickoff date: Introduction to the writing of a Literature Review Writing phase: Writing a literature review on a specified topic Presentation date: Presentation of the own Literature Review |