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Prof. Dr. Dr. h. c. mult. Christian Homburg

Prof. Dr. Dr. h. c. mult. Christian Homburg

Chair of Business-to-Business Marketing, Sales & Pricing

Chair website

Main fields of research

  • Market-oriented Management
  • Customer Relations Management
  • Distribution Management
  • Price Management
  • International Marketing
  • Product and Innovation Management
  • Innovation and Technology Marketing
  • Marketing Strategy
  • Consumer Behavior

Curriculum vitae

1986 Diploma (M.Sc.) in Business Administration and Mathematics, University of Karlsruhe
1988 Doctorate (Ph.D.) in Marketing, University of Karlsruhe
1989-1992 Vice President of Marketing and Strategic Planning, KSB AG, Frankenthal
1993 Assistant Professor at the Marketing Department, University of Mainz
1993-1995 Assistant Professor at the Marketing Department, WHU Koblenz
1995 Habilitation in Business Administration, University of Mainz
1995-1998 Otto-Beisheim Professor of Business Administration and Marketing, WHU Koblenz
Since 1999 Professor of Business Administration and Marketing, University of Mannheim, Director of the Institute for Market-Oriented Management
2001-2004 Academic Director of the European MBA Program, University of Mannheim
2006-2010 President of Mannheim Business School gGmbH
2007-2014 Professorial Fellow at the Department of Management and Marketing, University of Melbourne
Since 2018 Distinguished Professorial Fellow at the University of Manchester

Selected memberships

  • German Association for Business Administration
  • Association of University Professors of Business Administration
  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)

Prizes, awards, honors

  • 1st Honorary Doctoral Degree of the Copenhagen Business School (2006)
  • 2nd Honorary Doctoral Degree of the TU Bergakademie Freiberg (2008)
  • Numerous international awards/prizes by the American Marketing Association, the Academy of Marketing Science and the Journal of Business-to-Business Marketing

Selected editorial activities

  • Journal of Marketing, Area-Editor
  • Journal of the Academy of Marketing Science, Editorial Board Member
  • International Journal of Research in Marketing, Senior Editor

Selected publications