Chair of Quantitative Marketing and Consumer Analytics
Credit: klassisch-modern
2001 | Licenciatus oecnomiae publicae (lic. oec. publ.), University of Zurich, Zurich, Switzerland |
2001–2005 | Research Assistant at the Insitute for Media and Communication Management (Prof. Dr. Andreas Herrmann, Prof. Dr. Beat Schmid), Unversity of St. Gallen, Switzerland |
2005 | Dr. oec. HSG, University of St. Gallen, Switzerland |
2005–2008 | Postdoctoral Research Fellow, Columbia Business School, New York, USA |
2008–2013 | Assistant Professor of Marketing, Department of Business Administration, University of Zurich, Switzerland |
Since 2013 | Professor of Marketing, Department of Business Administration, University of Mannheim, Germany |