Prof. Dr. Florian Stahl

Prof. Dr. Florian Stahl

Chair of Quantitative Marketing and Consumer Analytics


Main fields of research

  • Advertising and Sales Promotion
  • Big Data Analytics
  • Brand Appearance and Brand Management
  • Consumer Behavior
  • Consumer Choice Models and Demand Estimation
  • Consumer Psychology of Product Consumption and Usage
  • Customer Management – Understanding the Impact of Marketing and Branding on Customer Acquisition and Customer Loyalty
  • Digital Marketing and Digital Business Models
  • Pricing and Price Strategies for Digital Products and Digital Services
  • Social Listening
  • Social Media Communications
  • Social Networks in Marketing

Curriculum vitae

2001 Licenciatus oecnomiae publicae (lic. oec. publ.), University of Zurich, Zurich, Switzerland
2001–2005 Research Assistant at the Insitute for Media and Communication Management (Prof. Dr. Andreas Herrmann, Prof. Dr. Beat Schmid), Unversity of St. Gallen, Switzerland
2005 Dr. oec. HSG, University of St. Gallen, Switzerland
2005–2008 Postdoctoral Research Fellow, Columbia Business School, New York, USA
2008–2013 Assistant Professor of Marketing, Department of Business Administration, University of Zurich, Switzerland
Since 2013 Professor of Marketing, Department of Business Administration, University of Mannheim, Germany

Selected memberships

  • American Marketing Association (AMA)
  • American Economic Association (AEA)
  • European Marketing Academy (EMA)
  • Institute for Operations Research & Management Sciences (INFORMS)
  • Institute of Electrical and Electronics Engineers (IEEE)

Prizes, awards, honors

  • Winner Robert D. Buzzell MSI Best Paper Award 2012
  • Winner H. Paul Root Award, 2012
  • Finalist Harold H. Maynard Award, 2012
  • IJRM Best Paper Award 2014

Selected editorial activities

  • Ad hoc reviewer of about 8 international scientific journals

Selected publications