Lehrstuhl für Quantitatives Marketing und Konsumentenverhalten
Photo credit: klassisch-modern
|2001||Licenciatus oecnomiae publicae (lic. oec. publ.), University of Zurich, Zurich, Switzerland|
|2001-2005||Research Assistant at the Insitute for Media and Communication Management (Prof. Dr. Andreas Herrmann, Prof. Dr. Beat Schmid), Unversity of St. Gallen, Switzerland|
|2005||Dr. oec. HSG, University of St. Gallen, Switzerland|
|2005-2008||Postdoctoral Research Fellow, Columbia Business School, New York, USA|
|2008-2013||Assistant Professor of Marketing, Department of Business Administration, University of Zurich, Switzerland|
|Since 2013||Professor of Marketing, Department of Business Administration, University of Mannheim, Germany|
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