Prof. Dr. Florian Stahl
Chair of Quantitative Marketing and Consumer Analytics
Credit: klassisch-modern
Main fields of research
- Advertising and Sales Promotion
- Big Data Analytics
- Brand Appearance and Brand Management
- Consumer Behavior
- Consumer Choice Models and Demand Estimation
- Consumer Psychology of Product Consumption and Usage
- Customer Management – Understanding the Impact of Marketing and Branding on Customer Acquisition and Customer Loyalty
- Digital Marketing and Digital Business Models
- Pricing and Price Strategies for Digital Products and Digital Services
- Social Listening
- Social Media Communications
- Social Networks in Marketing
Curriculum vitae
| 2001 | Licenciatus oecnomiae publicae (lic. oec. publ.), University of Zurich, Zurich, Switzerland |
| 2001–2005 | Research Assistant at the Insitute for Media and Communication Management (Prof. Dr. Andreas Herrmann, Prof. Dr. Beat Schmid), Unversity of St. Gallen, Switzerland |
| 2005 | Dr. oec. HSG, University of St. Gallen, Switzerland |
| 2005–2008 | Postdoctoral Research Fellow, Columbia Business School, New York, USA |
| 2008–2013 | Assistant Professor of Marketing, Department of Business Administration, University of Zurich, Switzerland |
| Since 2013 | Professor of Marketing, Department of Business Administration, University of Mannheim, Germany |
Selected memberships
- American Marketing Association (AMA)
- American Economic Association (AEA)
- European Marketing Academy (EMA)
- Institute for Operations Research & Management Sciences (INFORMS)
- Institute of Electrical and Electronics Engineers (IEEE)
Prizes, awards, honors
- Winner Robert D. Buzzell MSI Best Paper Award 2012
- Winner H. Paul Root Award, 2012
- Finalist Harold H. Maynard Award, 2012
- IJRM Best Paper Award 2014
Selected editorial activities
- Ad hoc reviewer of about 8 international scientific journals
Selected publications
- Goldenberg, J., Lanz, A., Shapira, D. and Stahl, F. (2023). Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Journal of Marketing : JM, 1–20.
- Lanz, A., Goldenberg, J., Shapira, D. and Stahl, F. (2023). Buying future endorsements from prospective influencers on user-generated content platforms. Journal of Marketing Research : JMR, 1–19.
- Schoenmueller, V., Netzer, O. and Stahl, F. (2023). Frontiers: Polarized America: From political polarization to preference polarization. Marketing Science, 42, 48–60.