Prof. Dr. Arnd Vomberg
Chair of Digital Marketing and Marketing Transformation
Credit: Prof. Dr. Arnd Vomberg
Main fields of research
- Omnichannel strategies
- Online pricing
- Marketing automation
- Agile transformation
- Marketing-technology
- Governance instruments
- Brand management
- Marketing-HRM interface
- Socially responsible Marketing concept
Curriculum vitae
| Since 2021 | Professor für Digitales Marketing und Marketing Transformation, University of Mannheim |
| 2021 | Associate Professor (mit Tenure), Universität Groningen, Niederlande |
| 2019–2020 | Assistant Professor, Universität Groningen, Niederlande |
| 2018 | Visiting Scholar, Columbia Business School, Columbia University, NY, USA |
| 2014–2018 | Juniorprofessor für Empirische Forschungsmethoden, University of Mannheim |
| 2009–2013 | Wissenschaftlicher Mitarbeiter und Doktorand am Lehrstuhl für Business-to-Business Marketing, Sales und Pricing (Prof. Dr. Dr. h.c. mult. Christian Homburg) |
Selected memberships
- American Marketing Association (AMA)
- European Marketing Academy (EMA)
- Institute for Operations Research & Management Sciences (INFORMS)
- Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
Selected editorial activities
- Ad hoc reviewer in about 4 international journals
- Co-editor of the Handbook of Market Research
Selected publications
- Vomberg, A. (2023). Dynamic pricing process: How to transition from fixed to dynamic pricing? In Digital pricing strategy : capturing value from digital innovations (S. 27–38). London: Routledge.
- Vomberg, A., Schauerte, N., Krakowski, S., Ingram Bogusz, C., Gijsenberg, M. and Bleier, A. (2023). The cold-start problem in nascent AI strategy: Kickstarting data network effects. Journal of Business Research : JBR, 168, 1–10.
- Homburg, C., Klarmann, M. and Vomberg, A. (eds.) (2022). Handbook of market research. Cham: Springer.
- Vomberg, A. (2021). Pricing in the digital age: A roadmap to becoming a dynamic pricing retailer. In The digital transformation handbook – From academic research to practical insights (S. 1–21). Groningen: University of Groningen Press.
- Vomberg, A. and Klarmann, M. (2021). Crafting survey research: A systematic process for conducting survey research. In Handbook of market research (S. 1–53). Cham: Springer International Publishing.
- Vomberg, A. and Wies, S. (2021). Panel Data Analysis: A nontechnical introduction for marketing researchers. In Handbook of market research (S. 1–58). Cham: Springer.