Research seminar MAN 710 on “Shared Value Creation in Social Start-Ups”

Social enterprises align their organizational activities towards the achievement of a social mission. At the same time, commercial intentions are being pursued. The aim is to create both social, societal and economic, commercial value. This phenomenon is scientifically discussed using the shared value approach of Porter and Kramer (2011) and the literature on hybrid organizations (Batillana & Lee, 2014). As part of the short research projects in the MAN 710 research seminar, an individual case study is to be carried out to investigate (1) how social start-ups create value, (2) how social start-ups organize hybridity to create social and economic value, (3) which measures and means of social start-ups help to create social and economic value, (4) which aspects prevent social start-ups from creating social and economic value, and (5) how social start-ups deal with these challenges. Registration is possible until September 25, 2020, 11:59 p.m. You can find more information on our website at: