News

As part of a guest lecture on Tuesday, the ADM team gave the students interesting insights into the sales and marketing processes of a globally active company specialising in nutrition in the introductory course Marketing I.

On Tuesday, 30 April 2024, we were honoured to welcome Mr. Vincent Brucker, who delivered a guest lecture on brand strategy and brand management with the title “One of our most valuable assets – the ZEISS brand”

Our colleague Dr. Aline Lanzrath, currently working as a postdoctoral researcher at the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Südwestmetall Sponsorship Award 2024 for her dissertation titled “Talent and Diversity Management in ...

QS-Ranking: University of Mannheim among the leaders in the QS World University Ranking 2024! Top 1 in the field of 'Management' and among the top 4 in the category “Social Sciences and Management” in Germany.

“Artificial intelligence in marketing and sales” was the theme of this year's spring conference of the Institute for Market-Oriented Management (IMU). The conference, which was attended by around 200 people, focused on the lively exchange between practice and science.