News

Titel, Autoren und Jahr des Research Insights

Credit: Eric Klebeck

IMU Research Insight 091: The delegation of pricing authority to business-to-business sales teams

Our latest study reveals the key factors and conditions that contribute to effective pricing authority delegation

Die Autoren des Artikels vor dem Mannheimer Schloss

Credit: BS Uni Mannheim

Research Insights: Women's Underrepresentation in B2B-Sales

As part of the new Research Insight series of the Business School Mannheim, a current paper of our chair was presented.

Credit: Siemens Advanta

Insights from B2B Research | Dr. Aline Lanzrath at Siemens Advanta

Dr. Aline Lanzrath was recently a guest at the Siemens Advanta Women's Meet-up to talk about her current research project on diversity in B2B sales

Informationsfolie zu den Rednern und den Details zur Veranstaltung

Successful selling in the public sector: learnings from science and practice

Organized by Possible, Florian Holz, employee at our chair, and Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.

IMU Research Insight 090: Extended Reality in B2B Sales

Homburg, Ch./ Riether, J./ Ruhnau, R.-C.