Overview of Marketing Courses
On this page you can find an overview of courses offered by our chair for bachelor, master and doctoral students in the current and subsequent semester.
Bachelor Courses
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 351 Marketing Management Decisions | 6 | Course details | Spring semester/ |
Credit: Nida Karuserci
Matthias Kleinermann, M.Sc.
Contact person for bachelor courses
For further information please contact Matthias Kleinermann.
Master Courses
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 510 Price and Product Management | 6 | Course details | Fall semester |
| MKT 615 Sales Management | 4 | Course details | Spring semester |
| MKT 661 Consumer Behavior | 2 | Course details | Spring semester |
| MKT 710 Research Seminar | 6 | Course details | Spring semester/ |
Credit: Fotostudio Thomas
Alin Schröder, M.Sc.
Contact person for master courses
For further information please contact Alin Schröder.
Doctoral Courses
| Course name | Credits | Details | Term |
|---|---|---|---|
| MKT 803 Consumer Behavior | 8 | Course details | Spring semester |
| MKT 901 Designing Marketing Research Projects | 6 | Course details | Spring semester |
Credit: Joseline Weinberg
Florian Holz, M.Sc.
Contact person for doctoral courses
For further information please contact Florian Holz.