MKT 710 Research Seminar

This seminar prepares participants for writing their master's thesis. Successful completion of this seminar is a requirement to write a master's thesis at any of the chairs in the  Marketing and Sales area.

To apply for the seminar, you must have successfully completed at least two Master-level marketing courses (MKT 5XX or MKT 6XX).

We recommend taking the courses MKT 510 (Price and Product Management) and MKT 520 (Market Research) either before or concurrently with MKT 710.

The application process for the MKT 7X0 seminars in the Marketing & Sales area is centrally organized. For details, please refer to the document with information on the centralized application process.

For the introduction to the seminar, a kick-off session will take place at the date and location indicated above. During the session, seminar topics will be announced and expectations as well as tips and hints for the preparation of the seminar paper will be presented. Please note that participation in the kick-off is mandatory.

After the kick-off, please contact your assigned supervisor at the chair to receive a literature starter pack for your topic.

Your grade results from a seminar paper (70%) and a final presentation (30%) on the assigned topic.

Please note that attendance at all presentations of other seminar participants is mandatory to receive your grade.

The seminar papers must be submitted by the above-mentioned deadline either to the attention of Alin Schröder in the secretary's office of the chair or directly to the respective supervisor.

The length of the seminar paper should be 15–20 pages.

Please submit two printed and bound copies of your seminar paper. In addition, please submit two digital copies that include (a) the entire seminar paper as a single, complete PDF file (including name, matriculation number, etc.) and (b) an anonymous version (without name, matriculation number, etc.) as a Word file. Please send the digital copies to the respective supervisor as well as Alin Schröder by the deadline listed above.

The seminar presentations will be held as a block seminar at the date specified above. Please note that attendance for the full block seminar is mandatory.

Each seminar presentation should take 15 minutes followed by 10–15 minutes of discussion.

Please send your presentation as a Power-Point file to Alin Schröder no later than one day before the first day of final presentations. You will have to present using a laptop and projector. All necessary equipment including a pointer will be provided.

Any changes to the above mentioned information will be communicated via email.

Please note that you must be matriculated at the time of submitting your seminar paper.