General Information
| Lecturer | Wayne D. Hoyer |
|---|---|
| Course Format | Lecture |
| Credit Points | 2 ECTS |
| Language | English |
| Grading | Written exam |
| Exam Date | 24.03.2023 |
Course Structure
Lecture
Lecturer
Wayne D. Hoyer First Session
Monday, 13.03.2023, 1:45 – 5:00 p.m. Schedule
Monday, 13.03.2023, 1:45 – 5:00 p.m. (008 Seminar Room (B 6, 30–32))
Tuesday, 14.03.2023, 1:45 – 5:00 p.m. (008 Seminar Room (B 6, 30–32))
Wednesday, 15.03.2023, 1:45 – 5:00 p.m. (008 Seminar Room (B 6, 30–32))Format
Live attendance on campus
Further Information
Brief Description
The course examines the key aspects of consumer behavior. It defines consumer behavior as the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units. Based on this definition important implications for retailing are explored.
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).
Reader Sale