Lecturer | Prof. Dr. Wayne D. Hoyer |
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Course Format | Lecture |
Credit Points | 2 ECTS |
Language | English |
Grading | Written exam |
Exam Date | 12.04.2024 |
Course registration | This course has a limited capacity. Registration via Portal2 is mandatory. You can register during the official registration period (January 15 – February 8, 2024). Participants will be selected randomly one day after the registration deadline. |
Lecturer | Wayne D. Hoyer |
First Session | Monday, 11.03.2024, 1:45 – 5:00 p.m. (L 9, 1–2, Room 001) |
Schedule |
Monday, 11.03.2024, 1:45 – 5:00 p.m. (L 9, 1–2, Room 001) Tuesday, 12.03.2024, 1:45 – 5:00 p.m. (L 9, 1–2, Room 001) Wednesday, 13.03.2024, 1:45 – 5:00 p.m. (L 9, 1–2, Room 001) |
Format | Live attendance on campus |
The course examines the key aspects of consumer behavior. It defines consumer behavior as the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units. Based on this definition important implications for retailing are explored.
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).