|Lecturer||Prof. Dr. Dr. h.c. mult. Christian Homburg|
|Course Format||Lecture and Exercises|
|Credit Points||6 ECTS|
|Hours per Week||3 hours|
|Exam Date||12.12.2019 (60 minutes)|
This course covers the instrumental perspective of marketing by discussing price and product management as part of the marketing mix.
MKT 510 is open to master students attending Mannheim Master in Management, Kultur und Wirtschaft and Wirtschaftspädagogik.
Detailed information regarding the lecture and discussion classes will be published on ILIAS from mid September on.
At the end of the semester break (before the next term starts) the department offers a retake exam. Contrary to previous semesters there will be no retake exam at the end of the following term (spring term).
The course material includes the slides discussed in the lecture as well as the exercises. A detailed list of the mandatory reading material as well as additional references also is included.
Where? Lehrstuhl für Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg, L5, 1 (1st floor)
Course material is available for purchase on the following dates: