MKT 730: Research Seminar
Contents
The seminar introduces students to academic work related to current topics and challenges regarding relevant and interesting issues in marketing.
Learning outcomes
Participation in the seminar will enable students to independently explore a research topic by compiling and discussing both theoretical foundations and empirical studies in a written paper. Students will get acquainted with basic literature research techniques and will learn how to organize and structure their research. Furthermore, students will be introduced to presentation techniques and how to present their research findings.
Necessary prerequisites
To apply for participation, you must have successfully completed at least two Master-level marketing courses (MKT 5XX or MKT 6XX).
Recommended prerequisites
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| Forms of teaching and learning | Contact hours | Independent study time |
|---|---|---|
| Seminar | 2 SWS | 15 SWS |
| ECTS credits | 6 |
| Graded | yes |
| Workload | 180h |
| Language | German, English |
| Form of assessment | Written paper (70%, scope depends on the assigned topic), presentation (30%) |
| Restricted admission | yes |
| Further information | Website of the chair |
Examiner Performing lecturer |  | Prof. Dr. Sabine Kuester Prof. Dr. Sabine Kuester |
| Frequency of offering | Spring semester & fall semester |
| Duration of module | 1 semester |
| Range of application | M.Sc. MMM, M.Sc. Bus. Edu. |
| Preliminary course work | – |
| Program-specific Competency Goals | CG 1, CG 4 |
| Course outline | Detailed information about the course can be found in the course syllabus on the chair's website. |