6. Marketing-Preis in der Metropolregion Rhein-Neckar an ehemaligen Lehrstuhlmitarbeiter

Am 27. Oktober verlieh der Marketing-Club Rhein-Neckar unserem ehemaligen Lehrstuhlmitarbeiter Dr. Michael Müller den Marketing-Preis 2016 in der Kategorie “Kleine Unternehmen”. Wir gratulieren ihm herzlich zu dieser Auszeichnung und seinem Marketingkonzept für den neuen Online-Shop der Rollomeister GmbH!

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Preisträgerinnen und Jury Mitglieder stehen vor einem Gebäude

Credit: Stadt Mannheim

Dr. Aline Lanzrath wins Julie Bassermann Award 2025

Dr. Aline Lanzrath, a habilitation candidate at our Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Julie Bassermann Award for her research on the gender gap and women in B2B sales.

Zwei Unternehmensvertreter und der Vorlesungs-Organisator

Credit: Sebastian Junker

Guest Lecture with L'Oréal

This week, we had the pleasure of welcoming Achim Spannagel (General Manager of Lancôme) and Janis Schippan (Junior Category Manager) from L'Oréal to our Bachelor's course, Introduction to Marketing, where they presented exciting business cases from the LUXE division.

Rittersaal mit prunkvoller Decke und den Referent:innen am Pult

Credit: Rebecca Boritzki

Recap of the IMU Spring Conference 2025

“Redefining Customer Relationships – Hyperpersonalization in Focus” was the theme of this year's Spring Conference of the Institute for Market-Oriented Business Management (IMU), which once again took place in the magnificent Knight's Hall of the Baroque Palace at the University of Mannheim on ...

Unser Kollege steht vor einem AMA Banner

Credit: Florian Holz

Winter AMA Conference in Phoenix

Last week, our colleague Florian Holz attended the 2025 AMA Winter Conference of the American Marketing Association in Phoenix, Arizona to presented his research project „How to Succeed in the Public Sector? Understanding Sales Strategies and Structures for Selling to Government Customers”.

Marketing-Preis an ehemaligen Lehrstuhlmitarbeiter

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Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

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