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Marketing I

MKT 301 for Bachelor Students (majoring in business)

Robin Wagner-Fabisch, M.Sc.

Robin Wagner-Fabisch, M.Sc.

Contact person for Marketing I

For further information please contact Robin Wagner-Fabisch, M.Sc.​​​​​​​.

    Course Structure

  • Lecture

    Format: Live (via Zoom) and Recorded (via Ilias)

    Lecturer Prof. Dr. Dr. h.c. mult. Christian Homburg
    First Session Monday, 01.03.2021
    Schedule Monday (01.03., 08.03., 15.03., 22.03.) 3.30 p.m.–5:00 p.m.
    Thursday (04.03., 11.03., 25.03.) 8.30 a.m.-10:00 a.m.
    Friday (05.03., 12.03., 19.03., 26.03., 23.04. (Guest Lecture), 28.05. (Guest Lecture)) 12:00 p.m. – 13:30 a.m.
  • Exercises

    Lecturer Robin Wagner-Fabisch
    Kick-Off Monday, 15.04.2021 8:30–10:00 a.m., Format: Live (via Zoom) and Recorded (via Ilias)
    Working period 26.04.2021 (12.00 p.m.) bis 10.05.2021 (12.00 p.m.)
      Further information in the kick off session.
  • Tutorials

    Schedule

    Format Tutorials: Recorded (via Ilias)
    Q&A-Sessions about Tutorials: Live (via Zoom) and provide a                                                                                     protocol (via Ilias) afterwards

    Lectures: Fenja Ankele, Lars Esau, Isabelle Köhler, Antonia Kowatz, Leonie Meichle

    Date Time  
    20.04.2021   Upload the Tutorials (1 und 2)
    26.04.2021 15:30–17:00 Uhr Q&A-Session about Tutorials (1 und 2)
    27.04.2021   Upload der Tutorials (3 und 4)
    03.05.2021 15:30–17:00 Uhr Q&A-Session about Tutorials (3 und 4)
    04.05.2021   Upload der Tutorials (5 und 6)
    10.05.2021 15:30–17:00 Uhr Q&A-Session about Tutorials (5 und 6)
    11.05.2021   Upload der Tutorials (7 und 8)
    17.05.2021 15:30–17:00 Uhr Q&A-Session about Tutorials (7 und 8)
    18.05.2021   Upload der Tutorials (9 und 10)
    27.05.2021 08:30–10:00 Uhr Q&A-Session about Tutorials (9 und 10)
    28.05.2021   Upload der Tutorials „old exam“
    07.06.2021 15:30–17:00 Uhr Q&A-Session about the old exam