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Marketing I

MKT 301 for Bachelor Students (majoring in business)

Sebastian Junker, M.Sc.

Sebastian Junker, M.Sc.

Contact person for Marketing I

For further information please contact Sebastian Junker, M.Sc​​​​​​​.

Course Structure

  • Lecture

    Format: Live (via Zoom) and Recorded (via Ilias)

    Lecturer Robin Wagner-Fabisch, M.Sc
    Schedule In each week, both lecture days should be attended
    Monday (14.02., 21.02., 28.02., 07.03., 14.03., 21.03., 28.03. (Guest Lecture), 04.04. (Guest Lecture)) 3.30 p.m. – 5:00 p.m. (B5)
    Thursday (17.02, 24.02., 03.03., 10.03., 17.03., 24.03.) 8.30 a.m. – 10.00 a.m. (B1)
  • Exercises

    Lecturer Sebastian Junker
    Kick-Off Thursday, 07.04.2022, 8.30 a.m. – 10.00 a.m., Format: Live (via Zoom) and Recorded (via Ilias)
    Working period Monday, 26.04.2022, until Monday, 10.05.2022 (12.00 p.m.)
      Further information in the kick off session.
  • Tutorials

    Schedule

    Format
    Live (at university or via Zoom, see room details)

    Tutors
    Anneke Häusgen, Antonia Kowatz, Jakob Burgert, Karim Jawad, Leonie Meichle

    First session
    Calendar week 8 (23.02.2022 – 25.02.2022)

    In each week, you should attend one of the offered tutorials.

      Wednesday

    (23.02., 02.03., 09.03., 16.03., 23.03., 30.03., 06.04., 27.04., 04.05., 11.05.)
    Thursday

    (24.02., 03.03., 10.03., 17.03., 24.03., 31.03., 07.04., 28.04., 05.05., 12.05.)
    Friday

    (25.02., 04.03., 11.03., 18.03., 25.03., 01.04., 08.04., 29.04., 06.05., 13.05.)
    B1
    (8.30 a.m. – 10 a.m.)
    Anneke Häusgen
    O 142
       
    B2
    (10.15 a.m. – 11:45 a.m.)
      Jakob Burgert
    O 142
     
    B3
    (12.00 p.m. – 1.30 p.m.)
    Karim Jawad
    O 145
      Leonie Meichele
    O 133
    B4
    (1.45 p.m. – 3.15 p.m.)
    Karim Jawad
    O 142
    Jakob Burgert
    O 142
    Leonie Meichele
    O 133
    B5
    (3.30 p.m. – 5.00 p.m.)
      Anneke Häusgen
    O 142
     
    B6
    (5.15 p.m. – 06.45 p.m.)
    Antonia Kowatz
    Online (via Zoom)
       

    Further Information

    • Brief Description

      Marketing I gives an overview of general problems and tasks in marketing and explains fundamental concepts and methods. With regard to content, the course covers the theoretical, the information-related and the instrumental (marketing mix) perspective, whereas the focus will be on the instrumental perspective. The lecture will be supplemented by case study discussions classes (Übungen) (45 min per week) and discussion sections (Tutorien) (1.5 hours per week), which discuss excercises related to the lecture's subject matter.

    • Course Outline

      1. General Basics

      2. Theoretical Perspective: Consumer Behavior

      3. Information-Related Perspective: The Fundamentals of Market Research

      4. Instrumental Perspective

        4.1  The Fundamentals of Product Policy
        4.2  The Fundamentals of Pricing
        4.3  The Fundamentals of Communication 
        4.4  The Fundamentals of Distribution and Sales

       

    • Reading List

    • Reader Sale

      A script will be available for purchase in FSS 2022.

      The official script sale is over.

      Subsequent scripts can be purchased as follows:

      When?

      • Mondays to Fridays, 10.00 a.m. – 12.00 p.m. and 1.00 p.m. – 3.00 p.m.

      Where?

       

      • In the secretary's office with Ms. Scherer (room 111, 1st floor of the chair building).

      Please understand that due to the current time, no one may be available at short notice. If the secretary's office is not occupied, please try Mr Junker in room 110 (to the left of the secretary's office).