DE / EN

von Janda, S./ Starke, S./ Kuester, S.

Das neue IMU Research Insight 74 steht ab sofort kostenlos zum Download zur Verfügung.

Further news

New Publication in the Journal of the Academy of Marketing Science

Customer Journey Management is gaining more and more momentum due to a tremendously chaning business-to-business landscape.

Young Scholar Research Competition Award

Congratulations to our doctoral candidate Aline Lanzrath and our Alumni Prof. Robin-Christopher Ruhnau for receiving the Young Scholar Research Competition Award (Finalist)!

2023 AMA Winter Academic Conference in Nashville

Congratulations to our doctoral candidate Aline Lanzrath for receiving the Doctoral Dissertation Award (Runner Up)!

IMU Research Insight 082: Price Negotiations in B2B Markets

Homburg, Ch./Hartmann, S./Ruhnau, R.