Newsarchive Business School

Following Donald Trump’s electoral victory in 2016, a large number of people changed their brand preferences and shopping behavior, preferring to purchase brands which they perceived shared their political views, research from the University of Mannheim Business School reveals.

Students are very satisfied with the University of Mannheim. Last year, no other university was rated as highly on the StudyCheck online portal as the University of Mannheim. This earned the university the distinction of “Most Popular University” in the StudyCheck Award 2023.

Kevin Bauer is new assistant professor of “E-Business and E-Government”

Researchers at the Mannheim Institute for Sustainable Energy Studies (MISES) at the University of Mannheim are collaborating with Daimler Buses and other partners to de-velop a concept for zero-emission coaches powered by all-electric drive systems.

The association “Partner der Mannheimer Betriebswirtschaftslehre” has gained another valuable member with Südzucker AG.

A new study from the University of Mannheim’s Business School finds that CEOs with exaggerated self-confidence show a preference for steadiness within organizations.

Prof. Dr. Dr. h.c. mult Christian Homburg and Senior Professor Dr. Dr. h.c. Martin Weber receive top rankings in WirtschaftsWoche research ranking, lifetime achievement category

In times of crisis, managers continue to focus primarily on balance sheet profits.

In its meeting on 7 December 2022, the Senate of the University of Mannheim has elected Professor Dr. Moritz Fleischmann as new Vice President for Sustainability and Information Provision. The Senate elected the Professor from the university’s Business School in a clear vote.

Prof. Dr. Armin Heinzl receives the “Best Senior Researcher Award 2021” and Prof. Felix Vetter, Ph.D. is awarded the “Best Junior Researcher Award 2021”