Theresa Morguet, research assistant at our chair, presented her research on how to incentivice inside sales units in a digital age. Together with Prof. Homburg and Prof. Hohenberg, she demonstrated in her research that in inside sales, performance incentives at a team level are particularly successful. Detailed information on the study and the research results can be found here.

Andreas Polthier, reserach assistant at the Chair of Marketing & Innovation, presented his findings on how innovative customer complaints influence the reaction behavior of organizations.

Are you interested to learn more about the current research at our chairs? Take a look at our IMU-Website!