Dr. Aline Lanzrath presented at this year's EMAC Annual Conference 2025 in Madrid, Spain, on AI Transformation in Human & Smart Marketing

What a great few days in Madrid! ☀️
At this year's EMAC Annual Conference 2025 in Madrid, Spain, Dr. Aline Lanzrath (habilitation candidate) from the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim gave a presentation on “AI Transformation in Human & Smart Marketing” as part of the EMAC-GAMMA Joint Symposium.

The attentive questions and exciting ideas made the lecture more than just a lecture. Inspiring discussions, a breathtaking location and a reunion with old friends rounded off the whole experience.

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Further news

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

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