Informationsfolie zu den Rednern und den Details zur Veranstaltung

Organized by Possible, Florian Holz, employee at our chair, and Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.

The business-to-government (B2G) sector is facing particular challenges, especially for many start-ups. As a result, the need for innovative digital solutions in the public sector is growing rapidly.

Organized by Possible, Florian Holz, research assistant and PhD student at our Chair of B2B Marketing, Sales & Pricing and Sart-up co-founder Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.

In the online seminar, Mr. Holz and Ms. Theel provided valuable insights and learnings from science and practice, such as which levers prove to be success factors when selling products to the public sector and how hurdles in B2G sales can be overcome.

Finally, the two gave practical tips for a successful sales strategy to the public sector. The online seminar with around 40 participants concluded with a Q&A session.

Back

Further news

Preisträgerinnen und Jury Mitglieder stehen vor einem Gebäude

Credit: Stadt Mannheim

Dr. Aline Lanzrath wins Julie Bassermann Award 2025

Dr. Aline Lanzrath, a habilitation candidate at our Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim, has been awarded the Julie Bassermann Award for her research on the gender gap and women in B2B sales.

Zwei Unternehmensvertreter und der Vorlesungs-Organisator

Credit: Sebastian Junker

Guest Lecture with L'Oréal

This week, we had the pleasure of welcoming Achim Spannagel (General Manager of Lancôme) and Janis Schippan (Junior Category Manager) from L'Oréal to our Bachelor's course, Introduction to Marketing, where they presented exciting business cases from the LUXE division.

Rittersaal mit prunkvoller Decke und den Referent:innen am Pult

Credit: Rebecca Boritzki

Recap of the IMU Spring Conference 2025

“Redefining Customer Relationships – Hyperpersonalization in Focus” was the theme of this year's Spring Conference of the Institute for Market-Oriented Business Management (IMU), which once again took place in the magnificent Knight's Hall of the Baroque Palace at the University of Mannheim on ...

Unser Kollege steht vor einem AMA Banner

Credit: Florian Holz

Winter AMA Conference in Phoenix

Last week, our colleague Florian Holz attended the 2025 AMA Winter Conference of the American Marketing Association in Phoenix, Arizona to presented his research project „How to Succeed in the Public Sector? Understanding Sales Strategies and Structures for Selling to Government Customers”.

Successful selling in the public sector: learnings from science and practice

Further news

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

FORUM