Reflecting on the year 2025, we wish you happy holidays
Credit: Rebecca Boritzki
An eventful year 2025 is drawing to a close. Over the past year, our Chair of Business-to-Business Marketing, Sales, and Pricing has successfully advanced numerous research projects, provided key insights for both academia and practice, and fostered scientific exchange.
On the occasion of the upcoming holiday season, we wish everyone—on behalf of the entire chair—a peaceful Christmas, relaxing holidays with family and friends, and a happy and healthy New Year 2026. 🎄✨
As the year ends, we would also like to share our Annual Review 2025, featuring our most important highlights, research contributions, and activities.
You can read the full Annual Review here:
