Research Insight 087: Trade-offs between price and sustainability in B2B purchasing decisions
Prof. Dr. Dr. h.c. mult. Christian Homburg
Credit: Fotostudio Thomas
The chair of Business-to-Business Marketing, Sales & Pricing of Professor Homburg focusses on a variety of topics from the area of Marketing and Sales. These topics include but are not limited to sales management, the use of IoT technologies in marketing, Augmented Reality in sales processes, pricing strategies and key account management. In addition, our chair has excellent contacts in practice, such as with Accenture, BOSCH, SAP, L'Oreal or BASF. In addition to his academic position he is chairman of the scientific advisory committee of Homburg & Partner, part of Accenture, an international management consultancy.
The following pages hold information for students, businesses and give insights to our current research activities. Thanks for your interest in our chair.
