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Titelbild des Awards und Porträt von Prof Homburg

Credit: AMA Sig Marketing Strategy

Professor Christian Homburg receives the 2025 Mahajan Award

We are delighted to announce that Professor Dr. Dr. h.c. mult. Christian Homburg has been honored with the prestigious 2025 Mahajan Award for Lifetime Contributions to Marketing Strategy Research.

Das Team von LS Homburg steht vor dem Treppenhaus und Frau Scherer in der Mitte

Credit: Matthias Kleinermann

Ms. Scherer enters retirement

After 22 years we are bidding farewell to our esteemed secretary, Ms. Scherer, as she enters retirement at the end of the year.

Porträt von Guzi Huang mit einem Doktorhut auf dem Kopf

Credit: Guzi Huang

We congratulate Guzi Huang on her completed PhD

Congratulations on the successful defense of Guzi Huang's dissertation!

Man sieht Sebastian Junker, Pro. Florian Kraus und Prof. Christian Homburg. Florian Kraus übergibt Herrn Junker eine Flasche Wein zur bestandenen Promotion

Credit: Rebecca Boritzki

Congratulations to Sebastian Junker on completing his PhD!

Sebastian Junker has successfully defended his dissertation and completed his PhD! In his work, he demonstrates how sales professionals can actively influence pricing decisions and unlock real potential for companies. A major milestone and a proud moment for the Chair – we warmly congratulate!

New publication in the Journal of Personal Selling & Sales Management

Our recent study – published in the Journal of Personal Selling & Sales Management – demonstrates how augmented and virtual reality can significantly enhance sales interactions. Based on 40 expert interviews, we present a practice-oriented framework that highlights the value of XR throughout the ...