Our colleague Alin Schröder, who is currently a doctoral student at our Chair of B2B Marketing, Sales & Pricing, has received the SEW-EURODRIVE Foundation Study Award for her master's thesis entitled “The Use of Digital Product Passports in the Consumer Goods Industry and Their Impact on Consumer Behavior”. Ms. Schröder accepted the award on May 17, 2024 at the SEW-EURDORIVE customer center in Graben-Neudorf. Congratulations for the great achievement!

The topic of supply chain transparency is a major challenge for many companies. In her master's thesis, Ms. Schröder investigated how digital product passports can be used as a tool to provide comprehensive supply chain transparency and communicate with consumers and how consumers react to these efforts.

More about the SEW-EURODRIVE Foundation Study Award:

The SEW-EURODRIVE Foundation is particularly keen to support and motivate young academics with all available means. The SEW-EURODRIVE Foundation honors outstanding academic work and projects in the fields of electrical engineering, mechanical engineering and economics with the study prize of 2,500 euros – in line with the motto “Achievement deserves respect”.