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Homburg, Ch. / Riether, J. / Ruhnau, R-C.

Further news

New Publication in the Journal of Personal Selling & Sales Management

Congratulations to Stefan Hartmann, Prof. Robin-Christopher Ruhnau and Prof. Christian Homburg!

Presentation of the MMM Area Marketing & Sales Event now available online!

Dear students, we are very happy about your numerous participation in the MMM Info Session and the social get-together last week! If you would like to find out more about the Marketing & Sales area, the courses on offer and the professors afterwards, or were unable to attend at the time of the ...

Professor gibt eine Vorlesung vor den Studenten

Credit: Guzi Huang

Visiting Professor Bryan Lukas at our chair

The course “Marketing Management Decisions” by Prof. Bryan Lukas is entering a new round and provides valuable insights into strategic marketing.

Unsere Kolleginnen auf der AMA Konferenz

AMA Summer Conference in Boston

Our colleagues present their latest research at Summer AMA 2024 in Boston