Apply now for our seminar paper topics in HWS 2023!

The seminar topics for the fall semester of 2023 are available now! You may register until 01.09.2023, by indicating your thematic priorities. As in previous years, you will find a wide variety of exciting topics such as pricing, consumer behavior, sales management, Metaverse, B2B marketing, and sustainability. Have a look at our exciting topics and save your seat in MKT 710! We are looking forward to seeing you there!

Explore and apply now: https://lnkd.in/eYw64dup

Further news

Die Autoren des Artikels vor dem Mannheimer Schloss

Credit: BS Uni Mannheim

Research Insights: Women's Underrepresentation in B2B-Sales

As part of the new Research Insight series of the Business School Mannheim, a current paper of our chair was presented.

Credit: Siemens Advanta

Insights from B2B Research | Dr. Aline Lanzrath at Siemens Advanta

Dr. Aline Lanzrath was recently a guest at the Siemens Advanta Women's Meet-up to talk about her current research project on diversity in B2B sales

Informationsfolie zu den Rednern und den Details zur Veranstaltung

Successful selling in the public sector: learnings from science and practice

Organized by Possible, Florian Holz, employee at our chair, and Vanessa Theel from SUMM AI held a online seminar last Friday (28.06.2024) on the topic “Sales in the public sector”.

IMU Research Insight 090: Extended Reality in B2B Sales

Homburg, Ch./ Riether, J./ Ruhnau, R.-C.

Seminar paper topics HWS 2023

Further news

Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg

FORUM