In the award-winning paper entitled “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy,” the above-mentioned researchers examine the role of marketing strategies and characteristics of the CMO of new ventures on the attention of investors and their willingness to invest in a company. With their publication, the authors Homburg, Hahn, Bornemann und Sander make an important contribution to research in the field of marketing and entrepreneurship. At the same time, there are numerous implications for entrepreneurs in practice.
The publication is one of many others by Professor Homburg in first-class journals such as the Journal of Marketing or the Journal of Marketing Research. Since 1999, he has held the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim. He is one of the most research-intensive marketing professors worldwide and one of the few German marketing professors who have also received international attention.
About the Gerald E. Hills Best Paper Award
The Gerald E. Hills Best Paper on Entrepreneurial Marketing Award is presented annually by the AMA Entrepreneurial Marketing SIG to the authors of the “best paper.” With their publication, the authors significantly impact research at the interface between marketing and entrepreneurship. Gerald E. Hills is a well-known & successful researcher in the field of Entrepreneurial Marketing. Since the 1980s, he has organized an annual research symposium on marketing and entrepreneurship topics where The Gerald E. Hills Best Paper Award is presented.