Congratulations to Prof. Arnd Vomberg, Prof. Christian Homburg and Dr. Olivia Gwinner.

Their article on success factors of Customer Reacquisition Management has recently been accepted by the Journal of Marketing, one of the leading marketing journals. Interested to learn more on how to win back lost customers? Find the full article here.

Congratulations to Prof. Christian Homburg, Dr. Marcus Theel and Prof. Sebastian Hohenberg. Their article on success factors of Marketing Excellence has recently been accepted by the Journal of Marketing, one of the leading marketing journals.

Interested in learning more about the nature and effectiveness of Marketing Excellence? You can find the full article here.