In the recently published research ranking by Research.com, Prof. Dr. Dr. h. c. mult. Christian Homburg from the University of Mannheim Business School – Fakultät BWL was ranked 1st in Germany and within the top 100 worldwide across the “business and management” category. Congratulations on this outstanding achievement.
What makes Professor Homburg's research so successful? His research topics are practical, innovative, and future-oriented. In current projects, for example, he is working on the role of immersive technologies in marketing and sales, as well as talent and diversity management in sales.
Current research topics of our chair can be found here: Research Insights